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Posted: Wednesday, October 18, 2017 12:08 AM


Fracture is seeking a copywriter to assist with the evolution of our brand. Our company is growing and we need your help in crafting the brand's tone and "voice" to best convey Fracture's personality, our commitment to our customer's happiness and our passion to create beautifully handcrafted products.

Have you worked in an agency or marketing department to help other brands find their inner-self and determine the best way to articulate that personality through expertly-crafted copy? Do you have a knack for taking paragraphs of rambling and perfecting them into a few short sentences that resonate with the brand? Our product is minimal and we want our brand voice to be executed with the same level of intentional simplicity and attention to detail.

We are currently seeking a remote freelance copywriter however there is a possibility this opportunity could result in a full-time position during or at the conclusion of the initial project.

What you would do:

- Help us define our brand's tone and voice

- Craft minimal copy that says more with fewer words

- Create and maintain a copywriting style guide for the brand that includes real-world examples of how it should be used

- Interview our team and customers to learn what the key components are of our brand's identity

- Develop a strategy to evolve that identity into a brand that is consistently represented and accurately showcases our people, products and passion

- Be our brand ambassador; ensure that our brand "voice" is always accurately represented across all media (E-Commerce, marketing, social media, blog, etc)

- Support our marketing, web development and our Customer Happiness teams to develop concepts and copy for projects relative to each department

- Work with our Art Director to align the brand's visual identity with the brand's voice across all creative

- Support the Managing Editor of our blog to ensure that articles accurately reflect our brand's tone


- All applicants must provide a portfolio of work preferably with writing samples that showcase various brand personalities and creativity in writing. A link to your website, Google Drive or any other method of online review is acceptable.

- Applications that do not include examples of written work will not be considered.

- Minimum 5 years working for an agency or marketing department where your primary role involved copywriting or editing

- Minimum 2 years working remotely. References are encouraged.

- Bachelor's Degree required. We prefer a degree in English, Writing, Marketing Communications or Journalism.

- Experience writing product copy (as opposed to copy for services) is a plus. Please provide specific examples.

- Applicants must be based in the United States

- No agencies


# No phone calls or direct emails. Please apply online.

About Fracture:

Fracture is a company that believes in the power of the printed image. At our Fractory in Gainesville, Florida we print digital images directly onto glass. Our handcrafted product provides our customers a unique, modern way to display their images. We're passionate about photography, customer satisfaction, employee happiness, earth friendliness and making things with our own hands here in the United States.

Company: Fracture, Inc.
Contact information:

• Location: Gainesville

• Post ID: 18472422 gainesville is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2017